Trust isn't accidental.✦Discovery follows credibility.✦Reputation, by design.✦Evidence outlasts messaging.✦People decide before you speak.✦Understanding before strategy.✦The right story carries itself.✦Every interaction leaves evidence.✦Trust isn't accidental.✦Discovery follows credibility.✦Reputation, by design.✦Evidence outlasts messaging.✦People decide before you speak.✦Understanding before strategy.✦The right story carries itself.✦Every interaction leaves evidence.✦
✦ Selected Work

Designed
to Matter.

The work we're most proud of isn't the loudest. It's the kind where the right people already believed before anyone had to ask. Here's some of what got us there.

Elaine Swann
Executive Visibility
Elaine Swann
Elaine Swann is one of the nation's most recognized etiquette experts. When a cultural moment opened a narrow window for national visibility, we built a strategy around it before the moment passed.
ScopeExecutive Visibility, Earned Media, Cultural Moment Strategy
ResultNational television, print, digital, and lifestyle placements across the country's most trusted outlets
Featured Coverage

TODAY Show, NYT, Wall Street Journal, Washington Post, Jennifer Hudson Show, CNBC, CNN, NPR, Forbes, Reuters, FOX Business, People, Brides, Real Simple, Southern Living, Access Hollywood, Inside Edition, Dr. Oz, SHERRI, Good Housekeeping, Business Insider, Yahoo and more.

Recurrent Military
Communications Counsel
Recurrent Military & Defense
Recurrent Military is a leading media company at the intersection of defense and advertising. The work wasn't a campaign. It was ongoing counsel. Inside the leadership conversations, shaping how the organization talked about itself to the people who mattered most.
ScopeFractional PR Direction, Trade Media, Executive Counsel
ResultConsistent visibility in the publications that matter to the military advertising ecosystem
Featured Coverage

CNN, The Guardian, Military.com, NPR, The White House and more.

SOF Week
Media Relations
Special Operations Forces Week
On-site media relations at this scale isn't about volume. It's about keeping 187 journalists coordinated, the right stories moving, and the narrative intact when everything is happening at once. We've done it.
ScopeOn-site Media Relations, Press Credentialing, Event Communications
Result187 journalists credentialed. Coverage across national defense, trade, and local media
Selected Services

Press Credentialing, Interview Coordination, Media Issue Management, Press Conferences, Spokesperson Preparation.

AFI Military Spouse of the Year
Narrative Strategy
AFI Military Spouse of the Year®
The communications challenge wasn't finding a story. It was making a national audience stop long enough to care about one they hadn't been paying attention to. We built the narrative and put it in the right rooms.
ScopeNarrative Strategy, Earned Media, National Campaign
Result35 earned placements. National broadcast, digital, and print coverage
Featured Coverage

CNN, Fox News, NBC Today Show, Good Morning America, USA Today and more.

CareSource
Strategic Communications
CareSource Military & Veterans
Military families can tell when a brand understands them and when it's performing understanding. CareSource Military and Veterans needed communications that could pass that test. In partnership with Recurrent Military & Defense.
ScopeStrategic Communications, Messaging Alignment, Hyperlocal Earned Media
ResultA communications presence that felt like it belonged to the community it was serving
Featured Coverage

Military.com, We Are the Mighty, Military Families Magazine, National Guard & Reserve, CBS Atlanta, ABC Tampa and more.

✦ By the Numbers
60+
National Media Outlets
6
Years Building Trust
600+
Media Placements
16+
Brands Served
Press Conferences✦Executive Visibility✦Strategic Counsel✦Fractional PR✦Interview Coordination✦Narrative Strategy✦Earned Media✦Crisis Communications✦Thought Leadership✦Press Conferences✦Executive Visibility✦Strategic Counsel✦Fractional PR✦Interview Coordination✦Narrative Strategy✦Earned Media✦Crisis Communications✦Thought Leadership✦
✦ The Shift

Trust Is the
New Ranking Factor.

AI isn't replacing public relations. It's rewarding it. As search shifts from links to answers, the organizations earning trusted third-party coverage are becoming the ones AI recommends. The brands building credibility now will be the ones surfaced when it matters most.

2x
Projected Growth
in PR Investment
94%
AI Citations Come
From Earned Sources
11.4%
Higher Conversion
from AI Referrals
See the Data ✦ Source: Gartner via Inc. Magazine, 2026 and Similarweb
✦ Client Love
✦ ✦ ✦

When you're ready,
we're already thinking.

The right fit matters more than the first fit. We work with organizations doing work worth believing in.

Start the Conversation ✦
Home About Work The Brief Contact