Serving as Fractional Director of Public Relations, providing senior-level guidance across executive visibility, media strategy, and organizational communications.

Featured work: CNN, The Guardian, Military.com, NPR, The White House and more. 

STRATEGIC COUNSEL✦ 2023 - PRESENT

AFI Military Spouse of the Year® Award

Helping elevate the stories of military spouses and grow the visibility of the nation’s premier military spouse recognition program.

Featured work: CNN, Fox News, NBC Today Show, Good Morning America, USA Today, and more. 

MEDIA RELATIONS ✦ 2020 - PRESENT

Recurrent Military & Defense

STRATEGIC COMMUNICATIONS  ✦ 2025 -PRESENT

CARESOURCE MILITARY & VETERANS

Helping one of the nation’s leading etiquette experts expand her influence across media, speaking engagements, and brand partnerships.

From national television to brand partnerships, we help position her expertise where it has the greatest impact.

Featured work:TODAY Show, The New York Times, Wall Street Journal, Washington Post, Jennifer Hudson Show, CNBC, CNN, NPR, Forbes, Reuters, FOX Business, People, Brides, Real Simple, Southern Living, Access Hollywood, Inside Edition, Dr. Oz, SHERRI, Good Housekeeping, Business Insider, Yahoo, and more.

Helping CareSource Military & Veterans connect with military families in partnership with Recurrent Military & Defense.

* National campaign messaging
* Community engagement
* Executive communications
* Content strategy

Featured work: Military.com, We Are the Mighty, Military Families Magazine, National Guard & Reserve, CBS Atlanta, ABC Tampa, and more.

ELAINE SWANN

EXECUTIVE VISIBILITY ✦ 2022-PRESENT

SPECIAL OPERATIONS FORCES WEEK 

Official on-site media relations team for one of the defense industry’s largest annual events.

Selected work: Press Credentialing, Interview Coordination, Media Issue Management and Press Conferences.

EVENT COMMUNICATIONS  ✦ 2026


Helping one of the nation’s leading etiquette experts expand her influence across media, speaking, and strategic partnerships.

Featured Work: TODAY Show, The New York Times, Wall Street Journal, CNN, CNBC, Jennifer Hudson Show, Forbes, People, Reuters, and more.

National Media Outlets

Years Building Trust

    Media Placements

Brands Served

60+

6

600+

16+

Executive Visibility✦ Strategic Counsel✦ Fractional PR Leadership✦ Earned Media✦ Media Relations✦ Executive Communications✦ Crisis Communications✦ Reputation Strategy✦ Event Communications✦ Interview Coordination✦ Press Conferences✦ Speaker Positioning✦ Executive Visibility✦ Strategic Counsel✦ Fractional PR Leadership✦ Earned Media✦ Media Relations✦ Executive Communications✦ Crisis Communications✦ Reputation Strategy✦ Event Communications✦ Interview Coordination✦ Press Conferences✦ Speaker Positioning✦

Trust Is the Ranking Factor

60+

6

600+

16+

✦ THE SHIFT

AI isn’t replacing public relations—it’s rewarding it. As search shifts from links to answers, the brands earning trusted third-party coverage are becoming the brands AI recommends. 

2x

Projected Growth in PR Investment

94%

AI Citations Come from Earned Sources

11.4%

Higher Conversion from ChatGPT Referrals

See the Data ✦
Executive Visibility✦ Strategic Counsel✦ Fractional PR Leadership✦ Earned Media✦ Media Relations✦ Executive Communications✦ Crisis Communications✦ Reputation Strategy✦ Event Communications✦ Interview Coordination✦ Press Conferences✦ Speaker Positioning✦ Executive Visibility✦ Strategic Counsel✦ Fractional PR Leadership✦ Earned Media✦ Media Relations✦ Executive Communications✦ Crisis Communications✦ Reputation Strategy✦ Event Communications✦ Interview Coordination✦ Press Conferences✦ Speaker Positioning✦

"Working with Petal feels like having an in-house creative team that's genuinely obsessed with your success."

Marcus Chen
Co-Founder, Prism Studios

"They understood our brand better than we did. Three months in and we had 50,000 new followers and counting."

They Said It
Better Than Us

Aisha Okafor
Owner, Crave Bakery

Trust Before Traffic✦ Strategy Before Tactics✦ Reputation Before Reach✦ Clarity Before Visibility✦ Earned Over Artificial✦ Influence Over Attention✦ Relationships Drive Results✦ Understanding Builds Trust✦ Trust Before Traffic✦ Strategy Before Tactics✦ Reputation Before Reach✦ Clarity Before Visibility✦ Earned Over Artificial✦ Influence Over Attention✦ Relationships Drive Results✦ Understanding Builds Trust✦

Limited Engagements

We intentionally partner with a select number of clients to ensure every engagement receives senior-level strategy, thoughtful execution, and direct access from start to finish.

See If We’re a Fit  ✦