Every brand has a voice—but is yours loud enough to stand out? Your outside voice isn’t just a quirky concept; it’s the secret sauce that makes your brand recognizable, memorable, and impactful. It’s the way your audience connects with you on a deeper level. Whether you’re posting on Instagram, drafting emails, or pitching to media, your voice is what gives your brand personality and makes it stick. If you feel like your messaging is blending into the noise, don’t worry—you’re not alone. Let’s dive into why finding your outside voice matters and, more importantly, how you can discover yours.

What is Your Outside Voice?

Your outside voice is the unique personality, tone, and vibe that represents your brand everywhere—on social media, in emails, through PR, and beyond. It’s the thing that helps people recognize your brand in a crowded space and keeps them coming back for more. Think of it like meeting a friend—you recognize their voice, their tone, and the way they tell a story, even without seeing them. That’s exactly how your audience should feel about your brand.

When your voice isn’t clear or consistent, it’s easy to get lost in the sea of content. A brand without a distinct voice can come across as flat or generic—like elevator music. But when your voice is strong, people remember you, connect with your message, and trust your brand.

How to Find Your Outside Voice

1. Define Your Values

The first step in finding your outside voice is figuring out what your brand stands for. What are your core values? Are you playful, empowering, professional, or bold? These values will guide how your brand “sounds” in everything you create.

Action Step: Make a list of five words that represent your brand’s vibe. Are you “lighthearted,” “confident,” or “innovative”? These words will become your north star as you develop your voice.

2. Know Your Audience

Your brand’s voice isn’t just about what you want to say—it’s about what your audience needs to hear. Think about who you’re talking to. Are they professionals looking for expertise? Or a younger crowd craving fun, relatable content? The more you align your tone with your audience’s expectations, the stronger the connection.

Action Step: Take a moment to jot down what makes your audience tick. Do they respond well to humor, transparency, or motivation? This insight will help you tweak your voice to meet them where they are.

3. Be Consistent Everywhere

Your outside voice should feel like your brand’s personality—something your audience can recognize across every platform. Whether it’s a lighthearted Instagram caption or a professional pitch to the media, your voice should stay consistent. This doesn’t mean everything needs to sound the same, but the vibe should match.

Action Step: Choose two to three platforms where your brand shows up most (like Instagram, LinkedIn, or newsletters) and make sure your tone feels aligned. If you’re fun on social, you can still be professional in emails—just keep that same friendly vibe throughout.

Pro Tip: Practice Makes Perfect

Finding your outside voice isn’t something that happens overnight—it takes a little trial and error. And that’s okay! Write a few sample posts or emails using different tones. Try playful, motivational, or even cheeky—see what feels the most natural and aligns with your brand values. Once you hit the right tone, stick with it. Consistency is key to building trust and recognition with your audience.

Why Your Outside Voice Matters

Your brand’s outside voice is the bridge between what you want to say and how your audience hears it. It’s the thing that makes your content more than just words on a page—it makes it personal, relatable, and memorable. When done right, your outside voice builds trust, fosters connection, and keeps people coming back for more.

So, take a deep breath, find your voice, and let it shine. The world is full of noise, but when you speak with intention and authenticity, your brand becomes a voice people not only hear but want to listen to.